ALTA PLASTICS SPREADS THE GREEN LIVING MESSAGE AT HORECFEX VIETNAM 2025

Taking place from August 26–27, HorecFex Vietnam 2025 stood out as a convergence of groundbreaking technologies and creative innovations shaping the future of the service industry. At the event, Alta Plastics proudly delivered practical values, spreading the message of green living and affirming its commitment to accompanying the community on the path toward sustainable development.

In the context of technology emerging as a driving force for innovation in the service industry, HorecFex Vietnam 2025 was organized as a convergence point for groundbreaking solutions, where businesses and experts could exchange insights on new trends. Beyond digital transformation and enhanced customer experience, the event carried a deeper significance by emphasizing the goal of sustainable development—a direction that Alta Plastics has consistently pursued and contributed to through its green technology solutions.

HorecFex Vietnam 2025 was both an international exhibition and a forum for the Hospitality, Restaurant, and Catering (HORECA) sector, designed to create a space for connection where businesses, experts, and suppliers from Vietnam and abroad could share, showcase, and experience pioneering technologies as well as emerging industry trends.

The event’s objectives extended beyond driving digital transformation and elevating customer experiences; it also aimed to spread green technology initiatives, encouraging both the community and enterprises to act together for sustainable development.

With its large scale and diverse content, HorecFex Vietnam 2025 delivered dual value: serving as a showcase for advanced solutions and as a forum for collaboration—reaffirming a collective commitment to a greener future for the service industry.

Alta Plastics seized the opportunity to amplify the value of the event through its green technology initiatives, all geared toward a sustainable future. Among the highlights was the Reverse Vending Machine—also known as the GreeZ Station under the GREEnfinity project—which drew significant attention from attendees. This advanced device can automatically recognize, sort, and collect used plastic bottles and aluminum cans.

Each time a user contributes, the system automatically awards points that can be redeemed for attractive vouchers. By applying smart technology, the Reverse Vending Machine not only optimizes traditional recycling processes but also inspires and motivates the community to actively participate in recycling and reducing plastic waste.

Beyond the Reverse Vending Machine, Alta Plastics showcased its application of 3D printing technology to transform plastic waste into a sustainable resource. Plastic bottles collected at the GreeZ Station undergo cleaning and processing before being converted into 3D printing materials.

From there, Alta Plastics uses 3D printers to “rebirth” them into unique and practical products. These 3D-printed items feature eye-catching designs, creative forms, and environmentally friendly attributes. Remarkably, Alta Plastics’ recycled products can continue to be reprocessed multiple times while retaining their original value—serving as a clear demonstration of the circular economy model and the company’s sustainable development vision.

Through HorecFex Vietnam 2025, Alta Plastics not only had the opportunity to showcase its products but also to connect, exchange, and share experiences with businesses from Vietnam and abroad. The event reaffirmed that recycling technology is the right path to addressing the waste challenge, while also highlighting the vital role of enterprises in driving changes in community behavior.

Above all, sustainable development must start with concrete actions—beginning with recycling. With its green initiatives, Alta Plastics has underscored its goal of applying recycling technology, combining innovation with social responsibility, and working toward a future where technology and the environment coexist in harmony.

With more than 3,500 attendees, 120 brands, and 90 speakers from across the globe, HorecFex Vietnam 2025 was recognized as one of the most reputable and large-scale international events in the Hospitality, Restaurant, and Catering (HORECA) sector. Beyond being a showcase for advanced technologies, the event also served as a forum for businesses and experts to share knowledge, expand partnerships, and explore investment opportunities.

Most importantly, HorecFex delivered significant value by placing a strong emphasis on digital transformation, green technology, and sustainable development—key factors shaping the future of the service industry. It was the ideal setting for Alta Plastics to spread the green living message and reinforce its commitment to applying recycling technologies.

At HorecFex Vietnam 2025, Alta Plastics conveyed the spirit of green living through its sustainability-driven technology initiatives. These solutions not only offered practical answers to the waste problem but also carried a call to collective responsibility for protecting the environment. Guided by this vision, Alta Plastics will continue to innovate and expand the value of sustainability, standing alongside the community in building a greener future.